In today’s fast-paced world, achieving a healthy work-life balance is becoming increasingly challenging. Many companies and employees are exploring alternative work arrangements to improve employee well-being, increase productivity, and create a happier and more engaged workforce. One of the increasingly popular options is the implementation of a four-day workweek. In this blog, we will explore […]
In today’s rapidly evolving world, the concept of Diversity, Equity, and Inclusion (DE&I) has gained significant attention in various spheres, especially in the workplace. A diverse, equitable, and inclusive work environment is not just a buzzword; it is a driving force behind a company’s success and overall well-being. In this blog, we will explore the […]
Do you remember the day you became a leader? You were probably told something like this: “Congratulations, you’re a leader, starting next week! Let us know what you need, your assistant will have your new office keys and access card ready.” But did that overnight turn you into a respected and effective leader? Probably not. […]
In March 2020, the speed of emergency calls and sending staff to work from home was commendable and praiseworthy. Global companies that reacted quickly were highlighted in the media, as were their good practices in dealing with sudden homeworking and incentives for their employees. What now? The pandemic seems to be over, life is getting […]
When we talk to our employees, we are talking to individuals we do not necessarily know well, especially not on a personal level. This has always been a challenge, especially now that employees are returning to the office after long periods of teleworking, or are using hybrid working and only meeting colleagues a few times […]
If the past two years the talk has mainly been about remote working due to the pandemics situation, the most recent theme has been about employees returning to the office. This transition may not always go so smoothly, especially in cases where some employees do not want to leave their home offices – even if […]
Heatwaves and historic droughts are causing record devastation across Europe and the world, and wildfires have not been avoided in Slovenia. Many organisations have launched various charity programmes to help those affected – and McDonalds is no exception. With fires in Spain devastating nearly 250,000 hectares of land this year, McDonald’s Spain has decided to […]
You found that organizational climate is important, you measured it, and you got results. Now what? How can you influence the existing climate, improve it and achieve a higher level of satisfaction? The organizational climate is built both through actions and communication, from both sides the top down and vice versa. Climate strategy is often […]
Although the organizational climate is a complex concept, in the end it is still a set of properties, that with the right instruments can also be measured. Why measure the climate at all? The answer is simple: not everything is as it seems at first glance. If you are in a leadership role, you may […]
Satisfaction is an important factor in the organizational climate, which in the work environment affects the commitment and consequent productivity of the individual employee. While as a manager, you may feel that your employees are satisfied, this may not always be the case. Methods for measuring user satisfaction If you haven’t thought about the satisfaction […]
We started with more simple brands that every individual encounter. As communicators, however, we often deal with some others as well. No matter what kind of industry or company we work with, it is necessary to harmonize three brands: corporate, consumer and employer brand. What’s the difference? How do they intertwine? The corporate brand serves […]
Job seekers don’t always wait for a job offer to appear. Sometimes the desire to work in a particular company is strong enough for them to send an application, even though they know the company is not currently looking for new employees. Even though we want to, we can’t hire them. What can we do? […]
Many things can become a brand. This is the reason why today us communicators encounter many brand concepts that are very different from each other, even though they are all united by the word “brand”. To make it a little easier for you to deal with the terms, we have prepared a series of blogs […]
Today, the market is flooded with many brands. But if brands want to stay competitive, they need to differentiate themselves. However, for this distinction, offering the best prices or even the most effective products is no longer enough. They need to create the right feeling for their consumers, which they achieve through their emotional, personality-oriented […]
Despite the time-appropriate digital transformation, only a few communication departments or agencies have reached full digital maturity. This has also been proven by the results of this year’s European Communication Monitor survey. In Slovenia, too, we managed to gather enough answers to now be able to compare the results with the other countries and the […]
More and more often we come across the term “organizational culture”, as the concept is becoming an increasingly important element of good organization management. That’s why we decided to introduce you to the concept in a series of short blogs. Climate vs. culture The terms “climate” and “culture” are strongly intertwined, but they should not […]
Can you imagine that your ads mostly rotate on bus display screens, are printed on posters at bus stops, brighten up toilets and / or tables in bars? Probably you are, as these are very common forms that advertisers use. But in March 2020, the bars closed, public traffic stopped for a while, and the […]
No matter the situation we are in today or anytime later, people will always be looking for (new) jobs and companies will always be looking for new employees. As we mentioned in the previous blog, the question of whether it is possible to conduct an interview online is becoming more and more common among the […]
In a series of blogs, we discuss the topic of remote working. In the first blog, we focused on the concept itself, and now we’ll talk about the benefits that working remotely brings. Benefits for employees When we talk about remote work, most people first think of all the good sides that this kind of […]
In the next blog mini series, we will focus on one of the most relevant topics in the field of work in 2020 – remote work. We have all heard of it, some have even experienced it. In any case, the recent literature created on this topic shows that remote work is becoming a new […]
In March 2020, the speed of emergency calls and sending staff to work from home was commendable and praiseworthy. Global companies that reacted quickly were highlighted in the media, as were their good practices in dealing with sudden homeworking and incentives for their employees. What now? The pandemic seems to be over, life is getting […]
If the past two years the talk has mainly been about remote working due to the pandemics situation, the most recent theme has been about employees returning to the office. This transition may not always go so smoothly, especially in cases where some employees do not want to leave their home offices – even if […]
We have repeatedly witnessed poorer brand communication on social networks. Businesses are not yet fully accustomed to the fact that social networks are an important channel through which they communicate. However, an important part of a social media channel is also managing its audience. And we all know that this can be a hit or […]
