In today’s fast-paced world, achieving a healthy work-life balance is becoming increasingly challenging. Many companies and employees are exploring alternative work arrangements to improve employee well-being, increase productivity, and create a happier and more engaged workforce. One of the increasingly popular options is the implementation of a four-day workweek. In this blog, we will explore […]
In today’s rapidly evolving world, the concept of Diversity, Equity, and Inclusion (DE&I) has gained significant attention in various spheres, especially in the workplace. A diverse, equitable, and inclusive work environment is not just a buzzword; it is a driving force behind a company’s success and overall well-being. In this blog, we will explore the […]
Do you remember the day you became a leader? You were probably told something like this: “Congratulations, you’re a leader, starting next week! Let us know what you need, your assistant will have your new office keys and access card ready.” But did that overnight turn you into a respected and effective leader? Probably not. […]
The great acceleration of development at all levels has brought society to a state of extreme comfort, of consequent comfort, but there is a sense in the air that change is necessary. It is an undeniable fact that sustainability is a new trend that is blazing a trail of change and increasingly forcing us out […]
Is our contribution to reducing environmental impacts really just a drop in the ocean? We need to look at our contribution to a more sustainable society as a whole. Every sustainable practice implemented, no matter how large or how much effort is put in, has an impact on the functioning of the whole system. Smaller […]
I have already written about “greenwashing” before. But how do we recognise it in the daily cacophony of projects? Let’s look at 5 classic indicators: 1. Environmental images When companies use images of green leaves, animals, green packaging and similar visuals, they are trying to visually indicate “natural”, “eco”, “bio”, “environmentally friendly”. However this may […]
Sustainability is a new green trend that will shape society in the future. With mega global trends such as security issues, health crises, energy industry uncertainty, climate issues, food crises due to population growth, it becomes a priority in many organizations. Why should we be sustainability-oriented? Not only to act in a socially responsible way […]
Advice number one is simple: promote transparency, especially when it comes to the environmental benefits of your products or services. This means taking fair steps towards more sustainable operations, setting achievable and measurable goals, monitoring progress and producing verifiable reports. Simple. It’s simple to read, but implementation is strongly tied to the culture and leadership […]
In recent years, TikTok has become one of the most popular social media apps, particularly among the younger generation. It is an app based on short, dynamic video content that showcases various topics. Many companies have recognized this and have decided to include their brand on this platform. In this blog, we will look at […]
In order to create a brand that will address the customer at an intimous level, experts must regularly monitor trends. But adaptability is key to the way we see stories. One such trend is sustainability, the train we have to embark on on time, a trend that plays an extremely important role in its heart, […]
Sustainability is a way of working for individuals, for businesses, for the economy as a whole. It is a way of consuming and using natural resources. Sustainability, as the United Nations has said, will help us meet the needs of the present without compromising the ability of future generations to meet their own needs. But […]
We are all aware of the importance of a healthy lifestyle. Nowadays, when we spend a lot of time at work and the pace of life is faster than ever, we all feel the lack of time. That’s why today we’re going to refresh your memory and talk about little tricks and techniques that will […]
In March 2020, the speed of emergency calls and sending staff to work from home was commendable and praiseworthy. Global companies that reacted quickly were highlighted in the media, as were their good practices in dealing with sudden homeworking and incentives for their employees. What now? The pandemic seems to be over, life is getting […]
In a time of general instability in society and the unrelenting fast pace of everyday life, sustainability and its associated phrases of all lengths and forms seem to have become indispensable in all communication. While most people still equate sustainability with environmental protection, at the level of organisations we are talking about principled guidelines that […]
When we talk to our employees, we are talking to individuals we do not necessarily know well, especially not on a personal level. This has always been a challenge, especially now that employees are returning to the office after long periods of teleworking, or are using hybrid working and only meeting colleagues a few times […]
Personal branding is the process of creating a brand identity for a person or a company. Personal branding is how you present your brand and its values to the world and ensure that your target audience knows who you are, what you stand for and why you are worth choosing over your competitors. So in […]
Running a business brings many challenges, and at some point you have to deal with problems that may be caused by external or internal factors. In the last 2 years, entrepreneurs have had a lot of problems with external influences. Most of these were caused by shortages in supply chains and long delays. Supply chains […]
If the past two years the talk has mainly been about remote working due to the pandemics situation, the most recent theme has been about employees returning to the office. This transition may not always go so smoothly, especially in cases where some employees do not want to leave their home offices – even if […]
Heatwaves and historic droughts are causing record devastation across Europe and the world, and wildfires have not been avoided in Slovenia. Many organisations have launched various charity programmes to help those affected – and McDonalds is no exception. With fires in Spain devastating nearly 250,000 hectares of land this year, McDonald’s Spain has decided to […]
Wondering what is the most important part of all the emails we send on a daily basis and in high intensity? And did you know that the “subject” or, in English, subject line, has as much as 85% of the power of persuasion, which will encourage people to open your message or rush towards the […]
You found that organizational climate is important, you measured it, and you got results. Now what? How can you influence the existing climate, improve it and achieve a higher level of satisfaction? The organizational climate is built both through actions and communication, from both sides the top down and vice versa. Climate strategy is often […]
Everyone is probably familiar with the following: the bottom of our pajamas, nothing but coffee in the stomach, two different socks, Zoom opened, camera off, sitting near or on the couch. Maybe just stay working from the couch? Hey, it’s noon. The glamour of working from home. We have all encountered such or similar scenes […]
All throughout life we lean on others to give us advice, point us in the right direction, to give us a new perspective and outlook in life. Basically to help us do better and be better in school, at our jobs and even personal lives. It starts with our parents, then teachers, later coaches and […]
We’ve just finished with summer and there is already a holiday just around the corner, bringing joy, spookiness and a ticket to autumn. Halloween is a holiday that is mainly celebrated in the English-speaking world, but with every year it is becoming more popular also elsewhere. It is a holiday when people dress up in […]
I think the first point we should break down under this question is what it means for every individual to be healthy. For some, exercise gives a sense of health, for others, healthy meals, for others, self-examination and control of changes that may occur in our bodies. I am also attaching a link to a […]
I’ve listened to perhaps one of the greatest podcast episodes I’ve ever listened to and I simply had to share it with you. Steven Bartlett’s podcast The Diary of a CEO, E101 “The Happiness Expert That Made 51 Million People Happier: Mo Gawdat”, where they talk about happiness, why “my brain is not me”, gratitude […]
Although the organizational climate is a complex concept, in the end it is still a set of properties, that with the right instruments can also be measured. Why measure the climate at all? The answer is simple: not everything is as it seems at first glance. If you are in a leadership role, you may […]
Students returned to University on Friday. The start of the new academic year has started live, which brings certain challenges, especially for those students who have work obligations in addition to their studies. If you’re worried about finding a balance between studying and working part-time, you’re not alone. There are many students who have to […]
Satisfaction is an important factor in the organizational climate, which in the work environment affects the commitment and consequent productivity of the individual employee. While as a manager, you may feel that your employees are satisfied, this may not always be the case. Methods for measuring user satisfaction If you haven’t thought about the satisfaction […]
Manipulation as a word that has a distinctly negative connotation. People associate manipulation with bad relationships and something negative, lying and exploiting others. Yet manipulation is present all around us, not just in relationships. Just think of commercials on television or buying food in a store and say political speeches. What they have in common […]
In every organization or company leaders, as well as employees, sooner or later ask themselves whether their meetings are effective and successful. Have you ever wondered why it is even important what a meeting is like? Namely, they are very important because they enable employees to obtain information about events in the organization and information […]
First, let’s define “Time management”. It is the process of organizing and planning how to divide your time between specific activities. Good time management enables you to work smarter – not harder. What do we mean by that? We do more in less time. Meaning, we are more efficient by being in control of how […]
Social media has transferred crisis communication to a completely new territory with new dimensions. The Internet enables rumors and cybercrises to arise faster each day. And regardless of whether they happened by accident or were provoked by someone, they need to be answered immediately so that they do not spread “uncorrected”. If people want to […]
We started with more simple brands that every individual encounter. As communicators, however, we often deal with some others as well. No matter what kind of industry or company we work with, it is necessary to harmonize three brands: corporate, consumer and employer brand. What’s the difference? How do they intertwine? The corporate brand serves […]
We deserve holidays or days off, we need them and we use them wisely. In one of our previous blogs, we have already dealt with the topic of holidays and their importance for the modern working person (see the blog: Why are holidays so highly recommended?) No wonder we sometimes feel sad when our well-deserved […]
The Olympic Games are a sporting event that takes place every four years. The “Olympics” actually means a four-year period that ends with the Olympic Games (or not). For example the Athens 2004 Olympic Games were the twenty-eighth Olympics, although they were in reality only the twenty-fifth in a row – three were canceled due […]
Job seekers don’t always wait for a job offer to appear. Sometimes the desire to work in a particular company is strong enough for them to send an application, even though they know the company is not currently looking for new employees. Even though we want to, we can’t hire them. What can we do? […]
There is probably no one who would not know these two brands: Ikea and Friends. The first one is a global brand of home furnishing that provides people around the world with affordable prices, design, and comfort. The other one is an American comedy series about a group of friends living in Manhattan, New York. […]
The struggle between perception and reality is all the more distinctive in times of crisis, and time and time again, it is painful to realize that the struggle is not always equal. When there is a difference between perception and reality, perception always wins. Behind the scenes, you and your crisis team can do a […]
Feeling burned out at work is an all-too-common condition in the workplace today. Though it is not technically a medical condition, it may lead to depression, anxiety, high blood pressure and insomnia. In fact, the World Health Organization recently classified workplace burnout as an occupational phenomenon and, consequently, a work hazard. So where can workers […]
In every crisis there are a huge number of factors, chaos and fear are usually running the game for all involved. The goal of crisis communication is to save companies, employees, management, reputation, and stock prices. An important goal of crisis communication is also to maintain or restore trust in the company and its leadership. […]
Are you familiar with the following? »Are you talking to me?« (movie »Taxi Driver«) »I’m going to make him an offer he can’t refuse« (movie »The Godfather«) »I have a dream« (Martin Luther King Jr.’s speech) The success of language in the business world is measured in the box office and at the share prices. […]
Many things can become a brand. This is the reason why today us communicators encounter many brand concepts that are very different from each other, even though they are all united by the word “brand”. To make it a little easier for you to deal with the terms, we have prepared a series of blogs […]
We have all probably faced the feedback dilemma at some point, haven’t we? What is its purpose and how to give or receive it, is what this blog is all about. Feedback refers to the process that accompanies an individual in his work and thus enables him or her to improve his or her work […]
A key to successful achievement is cooperation between team members. We can all agree, right? The bond between individual team members that enables collaboration is related to communication, right? Yes. Internal communication has an impact on almost everything: the company’s climate, commitment, sense of belonging, good relationships, and consequently on the success of business processes. […]
Cristiano Ronaldo’s removal of two Coca-Cola bottles during a press conference at the European Championship has coincided with a $4bn fall in the share price of the drinks company, showing just how powerful sports stars are because of social media. “Ronaldo is right at the top of social media earners,” says PR expert Mark Borkowski. […]
“It’s not what you say that matters, it’s what people hear” – and then we communicators simply gave up and went on vacation because we won’t listen to such things. Or will we? We have already heard similar statements several times in our discussions, so we all agree that the content is the key and […]
In 2006, American New York Times journalist Rob Walker was interested in the value of storytelling. He conducted a survey where he bought 200 trinkets at an average value of 1 dollar. A plastic banana. An old wooden hammer. A plastic hotel room key. The idea was that the items had no major value. He […]
We ask ourselves: “Can the long-term aspect of social influence coexist with short-term demands for results?” If we look only at home, in Slovenia, the awareness that it is necessary to take concrete steps in this area, which will not only put profitability in the first place, has increased. We, the active members of Združenje […]
Let’s say that with the exception of a classic human characteristic such as two legs, a head, two arms, a nose, and a mouth, we wouldn’t say at first glance that we could find faster common ground. However, we all have a personal brand. Yes, each of us has it and no, it’s not reserved […]
Today, the market is flooded with many brands. But if brands want to stay competitive, they need to differentiate themselves. However, for this distinction, offering the best prices or even the most effective products is no longer enough. They need to create the right feeling for their consumers, which they achieve through their emotional, personality-oriented […]
Despite the time-appropriate digital transformation, only a few communication departments or agencies have reached full digital maturity. This has also been proven by the results of this year’s European Communication Monitor survey. In Slovenia, too, we managed to gather enough answers to now be able to compare the results with the other countries and the […]
Social responsibility and sustainability refer to the responsibility of every company to its impact on society. It includes fair business practices, human resource management, the economical use of natural resources, the protection of the climate and the environment, a sincere commitment to the local community and, last but not least, responsibility throughout the global supply […]
Most of you have probably heard of the Queen’s Gambit limited series, but for those of you who don’t know it, this is one of the most successful series of 2020. The story of young chess miracle girl Beth Harmon, who became world champion, unexpectedly captured the hearts and minds of millions of viewers. Netflix […]
Lately, probably all of us (or at least most of us) have the feeling that “any stone we lift” the word “sustainability” jumps out from under it. We have sustainable development, sustainable leadership, sustainable employee development, green, environmentally friendly…Is this a “buzz word”? Of course it is. From an evolutionary point of view, the word […]
Do you also deal with perfectionism in the workplace, which sometimes causes you to miss a “deadline”? Or do you prefer to submit your work in time, even though it is not 110% done? We are also wondering what is the better choice and how to deal with excessive perfectionism. But what does it actually […]
This week we realized the 23rd SKOJ with the Slovenian Public Relations Association. How are we feeling? Wonderful! I was impressed by the content that the management had been preparing for a long time in close cooperation with the program committee. Anyone who has ever set out to prepare for a conference is aware of […]
Building an employer brand is similar to assembling puzzles with 1000 pieces. At first it seems to us that the confusion is too great, that the pieces have no connection, many people despair because “why would we even tackle such a complex matter, since we already have a lot of other work”, but where there […]
Productivity and efficiency have always been valued traits in any organization and even a criteria for employees. But in fact they are not synonyms. So, before deciding to improve either of them you need to know their differences. In short, productivity is how much work is produced or completed by your business, and efficiency is […]
2020 was a year where the whole world moved online. This also increased the attention on social networks themselves, as companies were ‘forced’ to communicate with their audiences, through interesting, everyday posts. But how do you make posts interesting enough for a person to notice them? How do we create a post that makes a […]
More and more often we come across the term “organizational culture”, as the concept is becoming an increasingly important element of good organization management. That’s why we decided to introduce you to the concept in a series of short blogs. Climate vs. culture The terms “climate” and “culture” are strongly intertwined, but they should not […]
Technology has, whether we want it or not, become a part of our everyday life and has, maybe more than we can imagine, “taken over” our lives. A big plus, however, is that digital technology helps us stay connected to each other and to the organizations we work with or for. They open up markets, […]
Imagine that everything we communicate is constructed like an iceberg: we can see some mountains above the surface, but the vast majority cannot be seen, as it hides below the surface. In communication, the part below the surface is nonverbal communication that affects people around us on an unconscious level (previous post). As we already […]
It is a well known fact, that body language accounts for as much as 55% of information transmission. It is a vital element of successful communication, as together with the tone of voice it forms as much as 93% of the message value. Only 7% of the information that we are trying to pass remains […]
Can you imagine that your ads mostly rotate on bus display screens, are printed on posters at bus stops, brighten up toilets and / or tables in bars? Probably you are, as these are very common forms that advertisers use. But in March 2020, the bars closed, public traffic stopped for a while, and the […]
According to the Edelman “Trust Barometer” (a survey of 33,000 people in 28 countries), one in three people don’t trust their employer. But why should this statistic even matter? Why is trust in the workplace so crucial to a company’s success? And how do we build trust while working remotely? In this blog we will […]
In this article, we focus on socialization in general and socialization in the “new” conditions that we have been now facing for almost a year. Socialization is a lifelong process in which a person interacts with other people and places himself in the social environment. In different places and different situations, a person plays different […]
We have now got to know and deal with the “new” reality, tested it in practice and got to learn how working remotely actually works. In a previous blog, we talked about how to organize remote work processes and gave some tips for employers. This time, on the other hand, we will be talking about […]
In our series of blogs, we have already learned what remote work is, how it can be useful, and how to conduct an online job interview. In this blog we will reveal some tips for better organization of working remotely. At a time when the world is shaken by an epidemic, we have been forced […]
No matter the situation we are in today or anytime later, people will always be looking for (new) jobs and companies will always be looking for new employees. As we mentioned in the previous blog, the question of whether it is possible to conduct an interview online is becoming more and more common among the […]
In a series of blogs, we discuss the topic of remote working. In the first blog, we focused on the concept itself, and now we’ll talk about the benefits that working remotely brings. Benefits for employees When we talk about remote work, most people first think of all the good sides that this kind of […]
In the next blog mini series, we will focus on one of the most relevant topics in the field of work in 2020 – remote work. We have all heard of it, some have even experienced it. In any case, the recent literature created on this topic shows that remote work is becoming a new […]
It all starts and ends with an individual. The responsibility of an Individual is to be a building block of the collective. Even if we are part of a collective – the team or something wider, we must keep in mind that the responsibility begins with ourselves. We cannot expect from our surroundings to be […]
FRAMING – CAMERA / LAPTOP PLACEMENT Always place the camera (or phone) in the same eye plane or slightly higher. We should never look at the other party, on the other end of the video call, down or “from above”. To achieve this effect, we need to line the laptop or camera so that the […]
Traditionally, both small and big companies depend on the word of mouth of their customers to build a good reputation. With the rise of social media and other instant communication channels, brands need to be conscientiously attentive to building and maintaining their good reputation at all times. Today’s consumers are researchers by nature and tend […]
Veliko organizacij je začelo uvajati spremembe za spodbujanje raznolikosti kot podporo sodelavcem LGBT+ skupnosti. Vprašanje je, ali dosegajo rezultate tudi v resničnem svetu ali samo na papirju? Raziskava globalnega svetovnega podjetja Deloitte, ki vključuje 600 delavcev skupnosti LGBT+ iz celega sveta, ugotavlja da večina podjetij res dela spremembe na tem področju. Po besedah Deloitte, je […]
Most organizations have introduced diversity initiatives around supporting LGBT+ workers but are they achieving real-world results? For the most part, they are making a difference, according to a survey of 600 workers in the LGBT+ community around the world by global consulting firm Deloitte. “The vast majority (93 per cent) of respondents who work within […]
Do you remember the ABC of sustainability? We talked about the 3 P’s of sustainability.: people, planet and profit. But why “profit”? Because we need to be realistic. In the current economic system, sustainable business practices won’t succeed, if the third P – profit – is not fulfilled. In reality, sustainability is a business opportunity. […]
Nasvet številka ena je preprost: spodbujajte transparentnost. Še posebej, ko gre za okoljske koristi vaših izdelkov ali storitev. To pomeni poštene korake za bolj trajnostno delovanje, postavljanje izvedljivih in merljivih ciljev, spremljanje napredka in pripravo preverljivih poročil. Preprosto. No, prebrati je preprosto, a izvedba je močno povezana s kulturo in vodenjem v podjetju. Kaj je […]
In recent years, TikTok has become one of the most popular social media apps, particularly among the younger generation. It is an app based on short, dynamic video content that showcases various topics. Many companies have recognized this and have decided to include their brand on this platform. In this blog, we will look at […]
In March 2020, the speed of emergency calls and sending staff to work from home was commendable and praiseworthy. Global companies that reacted quickly were highlighted in the media, as were their good practices in dealing with sudden homeworking and incentives for their employees. What now? The pandemic seems to be over, life is getting […]
Personal branding is the process of creating a brand identity for a person or a company. Personal branding is how you present your brand and its values to the world and ensure that your target audience knows who you are, what you stand for and why you are worth choosing over your competitors. So in […]
Running a business brings many challenges, and at some point you have to deal with problems that may be caused by external or internal factors. In the last 2 years, entrepreneurs have had a lot of problems with external influences. Most of these were caused by shortages in supply chains and long delays. Supply chains […]
If the past two years the talk has mainly been about remote working due to the pandemics situation, the most recent theme has been about employees returning to the office. This transition may not always go so smoothly, especially in cases where some employees do not want to leave their home offices – even if […]
We have repeatedly witnessed poorer brand communication on social networks. Businesses are not yet fully accustomed to the fact that social networks are an important channel through which they communicate. However, an important part of a social media channel is also managing its audience. And we all know that this can be a hit or […]
In a series of blog posts we will show you how to improve your negotiation skills. Last time we talked about how we should Beware YES, and Master NO. Today we will show you how to take back control with CALIBRATED QUESTIONS. So, if you find yourself to be in a position where your counterpart […]
In the previous blog we talked about using mirroring in a negotiation, and now we can move on to labeling. Labeling is a way of validating someone’s emotion by acknowledging it. Why is that so important? Shouldn’t we focus on our side of the negotiation? No. Remember in our first blog: How to say it, […]
In the previous blog we talked about HOW to say it, in any negotiation, Now we move on to: WHAT YOU SAY. First, we are going to talk about MIRRORING. Basically it is just repackaging your counterpart’s words and giving them back. With these tactics you are convincing your counterpart to move in a certain […]
Knowing how to negotiate can make or break your future business deal. And it doesn’t have to be complicated science. In the following articles we are going to present some useful tips and how-to’s to help you improve your negotiation skills. So, if you have an upcoming sales promotion, a pitch, a business deal negotiation […]
Welcome to part three of breaking down the article Entrepreneurship Skills for Growth-Orientated Businesses, to key findings that could benefit entrepreneurs and businesses that are trying to grow and excel. We suggest you read part one about barriers of growth and key internal factors that influence firm growth, and part two, discussing how to overcome […]
If you want to create a grow-orientated business and sharpen your entrepreneur skills, keep reading. We are breaking down the article Entrepreneurship Skills for Growth-Orientated Businesses, to key findings that could benefit entrepreneurs and businesses that are trying to grow and excel. This is part two of the three segments on how to grow your […]
After reading the article Entrepreneurship Skills for Growth-Orientated Businesses by Prof. Thomas M. Cooney from the Dublin Institute of Technology, we noticed that the presented information could benefit entrepreneurs and businesses that are trying to grow and excel. So, we are breaking down the article into 3 separate segments on how to grow your business. […]
