2020 was a year where the whole world moved online. This also increased the attention on social networks themselves, as companies were ‘forced’ to communicate with their audiences, through interesting, everyday posts. But how do you make posts interesting enough for a person to notice them? How do we create a post that makes a person stop scrolling and actually read what is written or watch the video? The answers to all these questions are in the following 5 short points, that will help you elevate your social media presence.
#1 Include video content in your strategy
The number of videos on social media are growing day by day. But why? The human eye attracts movement faster than images. Therefore, short or even long video content achieves greater reach.
Despite the fact that this sounds very simple, that is not actually the case. Some rules still need to be followed in order for the video to achieve the wanted result. It really depends on your target audience and what kind of video content they, in fact, want. This is where a lot of testing comes into play. Based on your business area, you can create video content such as: tips and tricks, event announcements, behind-the-scenes video etc.
#2 Post personal content
Behind every company, is a team. A team that has not been exposed on the company’s social networks, so far. In 2020, the trend of inclusion of personal content on business platforms rose. It turned out that individual companies were starting to gain more and more reach as they showed that they, in reality, are just people. They started posting more and more content where employees were at the centre. A good example is a behind-the-scenes video that is showing the creative process, relaxation, but at the same time organization, and most importantly, honest connection between employees.
However, when posting personal content, you need to be careful that you still maintain a professional approach. As with the first trend, it is important that, with your post, you have something to say. Don’t post personal content just because it’s a trend. Post it because you want to connect with your target audience.
#3 Involve your audience
One of the most important trends in 2021 is the involvement of your audience. If your company doesn’t have its own group yet (for example on Facebook), create one. Why? Every business area wants progress. So, how can we improve a product if we don’t get feedback from our customers? This is exactly what the virtual group offers you. With it, you can expand your audience and at the same time include them in your improvement process.
A good example is Instant Pot, which has 300,000 followers on its Facebook page, while their Facebook group has a staggering number of members, just under 3 million!
#4 Expand your reach
If you want to expand your reach, it is recommended that you move to several different platforms. This means that Linkedin is not the only site through which you can build on your visibility, but there are others as well. However we need to check our target audience when choosing these platforms. If we want to stay in professional waters, Linkedin and Twitter are ideal for this. But, if we want to catch our audience during their free time, platforms like Facebook, for the older, and Instagram, for the younger generation, are more suitable. However if our goal is to gain as many followers as possible, regardless of any limitations, it is best to have profiles on all of the platforms listed.
#5 Tell your story through “stories”
Story has taken over a big part of our minutes spent on social media. It’s handy because it appears at the top of everyone’s screen as soon as they open any app and disappears after 24 hours. Many companies today use stories just to inform their audience that they have a new post on their profile. Although the use of the story has grown the most on Instagram, other platforms have the same feature available as well.
Story is a great opportunity to get your audience’s attention, and that’s exactly what many companies have taken advantage of, including National Geographic. With the help of stories, they created the ‘Story that stays’ campaign. The trick was to update the story every 24 hours so that it looked permanente and made the user realise that every piece of plastic is also permanente.
With the help of these trends, your company’s platforms will look professional and modern. So be real, natural and unique. Make the most out of your creative potential.