Wondering what is the most important part of all the emails we send on a daily basis and in high intensity?
And did you know that the “subject” or, in English, subject line, has as much as 85% of the power of persuasion, which will encourage people to open your message or rush towards the delete button?
You can write the best email content known to mankind, but if no one opens your message to read it, what good will it do? Therefore, professional copywriters spend a lot of time thinking about topics, reviewing, editing, and experimenting before choosing one short set of letters to use in their opening messages.
Examples of good “subjects”:
- That is why the rebels succeed.
The use of the word “why” means that readers must guess the reason why the rebels succeed. You can edit this by removing the word “rebels” and inserting the type of person / personality that matches your niche.
- It’s time to get uncomplicated.
The use of the word “uncomplicated” would be the concept here. This email highlighted a digital product created to help online entrepreneurs unburden their daily to-do lists and become more productive. If your clients are dealing with something and use special words to describe their situation, speak the language of your customers and repeat those words.
- My best blogging advice.
Remove “blogging” and insert an area where you can offer great tips and you’ll probably see your subscribers respond with big openings and clicks. This email subject line is simple, clean, and extends the promise of help.
- I am thrilled that you are so brave.
If this email subject line appeared in your inbox, what would your first reaction be? “Me? brave? How come? What did I do bravely?” Exactly! Curiosity factor.
- Email marketing simplified… no big list needed.
People like it easy. If you can take something that most people are struggling with, and not complicate it, you will gain friends and sales. Customize this email subject line to fit your niche by removing “email marketing” and replacing the “big list” with all the other things people usually think they need to succeed in a task.
- Successful passive income, even if you have tried before and failed.
Have you ever really wanted to do something, but tried without joy? This theme is key to this emotion. Replace “passive income” with something your audience really wants to do well, and give them the tools to do it. Then convince them that they can do it, even if they didn’t do well last time.
- 3 steps to do as much as you want.
Emails with “last chance” content, rock! Most of us receive so many messages during the day that we compensate by flying over more than we should. When the last chance email is displayed, it takes us back to the normal time frame.
- Your special invitation to __________________.
Do you have a Facebook or LinkedIn group? Host a private webinar? A face-to-face meeting at a local coffee shop? If you send out a »special invitation«, people will feel privileged and will most likely accept.
- ________: I got a sweet gift / deal for you.
For even more tips and suggestions on how to write a “subject” in the mail, which will definitely get quick answers, you can watch a short video on this topic.
What is the best length of an email subject line?
A subject with about 65 characters or less is supposed to work best. Because they typically fit most of the space available on all devices, from smartphones to desktops, Gmail to Outlook.
However, if due to circumstances you decide or are forced to use a longer text, try to highlight the most important issues at the beginning, as you have no guarantee that your recipients will read to the end.
Popular options for using capital letters in the subject of the email include:
- Sentence size – the first letter in a line is capitalized and the rest is lowercase.
- All lowercase letters – no capital letters. It’s all in lowercase.
- All capital letters – not recommended. It is difficult to read and can also turn on spam filters.
- Starting cap Every word – This may work well, but it is more like the title of a book or article, so many expect it. If they find a promotional email, they may be angry.
- Testing email subject lines.
- I pass subject tests on almost every email I send. While some are better than others, most email software today offers partial testing (A/B testing) options.
Keep thinking, testing, and tracking email subject lines to know which types work best for your subscriber list. Increasing your openings and clicks is worth a little extra effort.
Of course, I don’t want you to blindly follow the advice of others right now. Test your options and suggestions to find out what your subscribers respond best to.