Generation Z

Not long ago, everything revolved around millennials. But time marches on, and with it, a new
generation of talent and job seekers enters the labor market – Generation Z.

This generation includes individuals born between 1997 and 2012. Some call them the mobile
generation or the Facebook generation, while others refer to them as digital natives. Members
of this generation have grown up with technology, the internet, smartphones, YouTube and
various media technologies. They are accustomed to quickly mastering and using new digital
devices and software. Many have labeled them as a “digital-only” group, given their rapid
adoption of new digital tools. However, numerous studies have revealed that these young
individuals are far more diverse than a single label can describe. Despite their technical
prowess and enthusiasm for the digital world, they place great importance on learning from
others in person. No amount of prevailing technology can replace the sense of belonging that
comes from personal social interactions and direct contact.

Gartner finds that Generation Z actually desires personal work experiences or in-person work.
Considering that many of them entered the job market during the pandemic after completing
their education, it’s understandable that they may not fully grasp the concept of hybrid work.
How could they? In many cases, they haven’t had the chance to experience traditional office
work, five days a week, every week of the year, except for vacation time. As a result, this
experience remains something they desire. For them, remote work means continuing
established personal connections while maintaining a flexible work schedule.

The pandemic has also brought other consequences, such as a loss of opportunities to develop
crucial social skills like negotiation, networking, confident public speaking and building social
resilience – all vital for in-person work. Nevertheless, Generation Z stands out for their tech-
savviness. They adapt quickly to changes, are innovative, embrace new approaches and
routines and are agile in driving innovations. These attributes give them a significant advantage
and make them truly admirable. In the modern job market, where technology plays an
increasingly prominent role, they are highly competitive and successful, so underestimating
them would be a mistake.

Furthermore, Generation Z is the most diverse generation to date. They have recognized the
importance of respect and inclusivity from an early age, and they expect their employers to
share the same values. Companies that promote work-life balance, ensure equal opportunities
for all employees, and create an environment where young talent feels valued and respected
will attract and retain these new talents.

How will Generation Z reshape the future of work after the pandemic? What are the key
developmental opportunities and challenges for employers? And how can companies adapt to
the new expectations of this generation? These are the questions that will shape the future of
work.