o28
Communication partner
  • Slovenščina
  • Home
  • Corpo
  • Trainings
  • Purple Monkey
  • Blog
  • Contact
LGBT

What is the right way to show LGBT+ workers the organization cares?

Tjaša Bobič June 12, 2023 Corporate communications

Most organizations have introduced diversity initiatives around supporting LGBT+ workers but are they achieving real-world results? For the most part, they are making a difference, according to a survey of 600 workers in the LGBT+ community around the world by global consulting firm Deloitte.

“The vast majority (93 per cent) of respondents who work within organizations with a global reach also believe that organization-level communications and actions around LGBT+ inclusion are translating into meaningful support in their home countries.” 

About 80 percent of employers have introduced initiatives to support these workers and almost all of them (95 per cent) are producing positive action in those organizations.

About seven out of 10 workers have taken this level of support to heart and promote their individual pronouns in email signatures, which contributes positively to their own feelings of inclusion, found the survey. 

PRIDE AT WORK

One major employer has decided to boost its own LGBT+ workforce with a new initiative that was launched to coincide with Pride month. “By increasing representation and empowering employees with new ways to be active allies to LGBT+ people in their local communities, we’re striving to create a culture of inclusion and belonging where everyone can show up as their whole selves and thrive at work and in their communities,” says Barb Mason, group head and CHRO at Scotiabank.

Scotiabank launched an LGBT+ employee sponsorship program for employees this year, following a successful pilot in 2021. Participants in the program are provided with coaching, education, career mapping and more in a structured curriculum over the year.

HELP IS OUT THERE

For other companies who are hoping to do something, there is one organization who could offer help getting a program off the ground.

The Rainbow Registered program was launched last year by Canada’s LGBT+ Chamber of Commerce (CGLCC) and it provides a third-party seal of approval of the inclusivity of business practices. To get involved, organizations can download application documents from the CGLCC website, she says, and complete a self-assessment. 

“It’s just four questions and… depending on your answers, these questions will guide you and say, ‘OK, you’re ready, let’s go through the application process.’ Or maybe let’s take a step back and maybe we need to look at training, or maybe there’s a policy that needs to be put into effect.”

PRICE OF DOING NOTHING

But while these efforts are welcomed by all who believe that diversity and inclusion is the right thing to do, what about for those organizations who get it wrong by doing nothing?

Almost two-thirds of workers (64 per cent) want their employer to take a public stand on social issues — and for younger employees, the number is even greater (82 per cent), according to another survey. A large percentage — 24 per cent — of respondents actually declined a job offer or decided not to buy because of a company’s public stance or lack thereof, on social issues, she says.

“So don’t just take into account what you’re hearing from your candidates, or your current employees, because there’s also a large group of people who aren’t even getting to your inbox because of what you’ve done, or what you haven’t done.”

WHY IS IT GOOD TO ACT IN A SOCIALLY RESPONSIBLE WAY? How do we recognise greenwashing?

Related Posts

1

Corporate communications/

Effective ways to respond to customer’s feedback

Traditionally, both small and big companies depend on the word of mouth of their customers to build a good reputation. With the rise of social media and other instant communication channels, brands need to be conscientiously attentive to building and maintaining their good reputation at all times. Today’s consumers are researchers by nature and tend […]

Slike za bloge

Corporate communications/

Kakšen je pravi način, da LGBT+ delavcem pokažete, da je organizaciji mar za njih?

Veliko organizacij je začelo uvajati spremembe za spodbujanje raznolikosti kot podporo sodelavcem LGBT+ skupnosti. Vprašanje je, ali dosegajo rezultate tudi v resničnem svetu ali samo na papirju? Raziskava globalnega svetovnega podjetja Deloitte, ki vključuje 600 delavcev skupnosti LGBT+ iz celega sveta, ugotavlja da večina podjetij res dela spremembe na tem področju. Po besedah Deloitte, je […]

Slike za bloge_12

Corporate communications/

“Greenwashing”: kako se mu izogniti?

Nasvet številka ena je preprost: spodbujajte transparentnost. Še posebej, ko gre za okoljske koristi vaših izdelkov ali storitev. To pomeni poštene korake za bolj trajnostno delovanje, postavljanje izvedljivih in merljivih ciljev, spremljanje napredka in pripravo preverljivih poročil. Preprosto. No, prebrati je preprosto, a izvedba je močno povezana s kulturo in vodenjem v podjetju. Kaj je […]

Recent Posts

  • Generation Z in the workplace: Coping with stress and well-being
  • Social networks: the hot trends that shaped last year
  • How to Adapt the Work Environment for Generation Z?
  • Generation Z
  • Projekti: Rastemo z učenjem

Stegne 33
1000 Ljubljana, Slovenia

t: +386 40 666 647
m: info@o28.si

© o28 2025
Powered by WordPress • Themify WordPress Themes